Project Description

Understanding Who Your Users Are

A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way.—Wikipedia

You need to get a better understanding of who your users are and how they may respond, reflect or react to your product / application. To do this, its best practice to create personas. For my last project I created 5 separate personas, trying to capture 80% of the carriers that the client dealt with on a daily basis.

SKILLS NEEDED

User Research
Interviewing

CATEGORIES

UX Design

CLIENT

Werner Enterprise

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WEB • BRANDING • UX/UI

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Tell me a little bit about your project. What are your goals and needs? I would love the opportunity to get to know you and your company better so we can build some great things. Let’s crush this!

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